Facebook is a social media platform with so many arriving opportunities that can build your business or brand existence over night. The platform provides you the chance to connect with people nationally and internationally, and has the unique features, which is beneficial for personal and business purpose. There are certain things that must be included while promoting a brand on social media platform like Facebook, as different platform affects people differently. The opportunity of connecting with people for personal purpose is higher, then think about how many opportunities will rise for marketing purpose.

As people use Facebook for entertainment and to connect socially with people, there are certain rules that must be remembered by every marketer thinking about promoting a brand on this platform. It does not matter whether a person is running a small corporation or big corporation; here on this platform anyone can sell their words by making strong connection with people on international level.

Facebook is a social media platform which is not a topic of unfamiliarity for people, but one must have a sense to utilize the features to promote the product or services by words or by providing content. There are numerous ways to promote your brand or business on Facebook like you can make advertisement video with entertaining and educational facts provide content that explains about the services you provide, and so many others.

Here, in this article we will discuss about how you can utilize unique features of Facebook as a marketing tool to promote your business or brand such as:

1. Establishing Facebook Page for your Business: If you are a start up business or have already entered the market, in both of the case, you can earn more benefit by building a business page on Facebook platform. Building a Facebook page is considered as most effective method to influence people and to establish trust with your customers, clients, and visitors. Establishing the business page on Facebook is known as the most efficient and a free marketing tool to utilize to promote the products or services. After establishing the business page, you have share educational and entertaining posts relevant to your brand or based on your brand, which will help you to grab attention of users towards your page. Your responsibility does not end by just making the business page, you have to promote the offerings of services and products through sharing links, pictures, and content about what your products or business is. Establish the trust of people into your brand by offering them something that will grab their attention from competitors and will restore the interest in your page activity. Here you can slowly establish the brand availability via providing social proof of your existence.In this digitalized era there are other competitors in the market waiting to grab the every single opportunities rises in this field. Give people something to talk about, to feel enlighten, to feel motivated or to educate, and these will impact them to learn more.
2. Advertising agenda: The Facebook offers unique way to feature the advertisement on this platform via Facebook Ads, and it appears at the side part when you will visit the Facebook site. These are known as the classified ads arranged as a marketplace ads. They appear with an image, a copy with headline, and most important a link to connect with that particular brand on Facebook page, on website or on any other digital platform. Utilizing advertising techniques on Facebook serves the most beneficial factors to promote a business profile, and to increase leads for your website. Here are some of the features that Facebook include for advertising such as:

• Demographically targeting people though location, education, age, and interests.
• You can easily set budget for advertisement with the help of Facebook ad.
• It also provides the facility to run multiple advertisement samples, which helps you to compare on the basis of content, visual appearance, and etc.
• The Facebook is the social media platform that serves you the facility for the measurement of built-in ad performance.

There is one thing that Facebook do not share is CTRs of advertisement, which makes the task of knowing about how much success achieved in Facebook advertisement difficult. Well, the advertisement cost on Facebook depends on the competition level and target option set. You have to connect with people through advertisement, which will help to increase the likes on your advertisement post.

3. Facebook Contest:You can also win the hearts of your visitors and customers through organizing some fun contest that will increase the likes and comments for your post, and also it will grab the attention of people towards your business page. The marketing tactics of Facebook includes sweepstakes, contests, promotion of products or services can help to create awareness for brand. If thinking about hosting a contest on Facebook for promotion, then you must utilize the third party entry, instead of directly using Facebook platform, which you obviously cannot do. You must be wondering about how to utilize these features for promotion activities, and to answer that question there are other paid site tools that can help you to host a contest for brand promotion.
4. Promotion Posts:Facebook provides facilities to promote the business page for business owners by paying a certain amount of money. In which Facebook page owners will have to pay flat rate that will increase the reach of users and impressions on particular posts. Some of page owners have raised the question about paying the rate just to increase the views on the posts. Well, with paying a flat rate to the Facebook advertisement feature comes with the beneficial factor of reaching to every user on international level. These promoted posts are easier to reach more people, as it is paid that is why the option of target gets expanded.
5. Sponsored Posts and Stories: On Facebook page there is nothing else is better as a sponsored posts or stories. The sponsored posts and stories are kind of advertisement tactic, which will increase the awareness for your brand. The sponsored posts and stories can be utilized to promote the brand or products & services, which will grab attention of more people to create more leads and sales for your business.