When we talk about marketing a service-based operation, such as your cleaning service business, we often bring up the importance of establishing brand awareness. Large billboards and full-blown video production may provide such awareness for larger and more established brands. Unfortunately, for small businesses like yours, using those expensive marketing tools is not always an option.

So, is there a better way to attract new clients and increase the profitability of your cleaning business? Below, we’ll go over some effective ways to better engage with your local community and gain a steady flow of clients!

1. Flyers and Other Printed Ad Materials

There’s a reason why businesses, regardless of their size and reach, continue to use flyers and other printed advertisements today.

Even in this digital, web-based age, print advertising still allows you to connect with people in person. In your case, printed ads can be a tangible and cost-effective way of introducing your services to your target audience and present a “real” face of your cleaning business. As you hand out those flyers, you can greet potential customers and build a personal connection with the locals.

Rather than dedicating all your resources to ads that people can easily forget as they scroll down their feeds,  why not also invest in a physical reminder of your products or services? So, think about what information you need to share with your customers and how to include it in your flyers and brochures. More importantly, be clear about your contact details.

Got no design skills? No need to worry about it! Simply go to sites like PosterMyWall and use the available templates to create professional cleaning flyers. Choose one and adjust it to meet your needs. Make sure to double-check before you print; you don’t want any typos and other inaccurate information.

2. Local Business Listings

Not all printed ads, however, can withstand the test of time. Yellow Pages books, for example, are now considered a thing of the past. However, online local business directories are here to stay. These platforms, like those used decades ago, allow people to find services based on their geographic location.

Google, with its Google Maps, is likely the most popular online listing platform. Previously, this platform only displayed its listings in Map-based search queries. However, it now displays service listings in any search that it considers to be related to nearby businesses. This, without a doubt, increases your chances of getting more local exposure for your cleaning company.

To ensure that your cleaning company ranks high and appears appropriately on Google, create a Google Business Profile. If you don’t have this profile but see your business on Google’s listings, you can use the “Claim this listing” feature. Once you’ve done this, you can add more details to round out the information. This is a much better option than making another similar listing.

There are other local business directories available, including  Local.com and Hotfrog. It can also be beneficial to create a listing for your cleaning service company on those platforms as well because Google reads them to complete its own listings. Maintaining your business’s presence in multiple local directories improves your overall reach and sends the credibility signals you need.

3. Targeted SEO Strategies

Do you want to ensure that your business appears whenever someone in your community searches for “cleaning services near me”? You can do so by using targeted SEO techniques. While they may be tricky to implement at first, they can result in significant traffic to your company’s website and social media pages.

SEO or Search Engine Optimization, is a method of increasing your cleaning business’s visibility in search results.  If you want to start gaining traction online, it’s one of the marketing nuances you need to be familiar with. Consider hiring an SEO specialist to help you drive results effectively. Besides targeting the right keywords and optimizing web pages, there are other technical aspects of SEO that professionals can help you navigate.

The Takeaway

Flyers, local business listings, and targeted SEO strategies are just a few of the most effective ways to promote your cleaning services in the local community. They may not be the most modern and advanced promotion tools available, but they can help you reach more people in your area while staying within your marketing budget.