As part of an email marketing campaign, you’re going to be sending out many emails to a wide range of people. The idea that sending to every email address on your list is the best way to go may harm your sender’s reputation.

Internet service providers are constantly alerting people who send emails indiscriminately, as that’s the indication of someone disseminating spam or malware. Emails are an essential part of your business and must be handled carefully if you want to stay on top.

What Is Email Validation?

In theory, an email validation service is a no-brainer, but it may be a bit of a challenge in reality. So, to summarize, you’re making sure that every email address on your mailing lists is associated with a genuine person, that the account is current rather than a stale one, and that it can receive your correspondence.

What’s the Purpose of Email Verification?

As noted previously, sending emails indiscriminately harms your reputation as a sender. ISPs are more likely to classify your material as spam or malware if you do this more often! That’s a major no-no in email marketing, as you primarily depend on people reading your material to succeed. Various activities affect your reputation. These are some examples:

Sending emails to non-existent addresses.

Your sign-up forms may be filled out incorrectly, either intentionally or unintentionally. Using these bogus addresses is a significant red flag for Internet service providers (ISPs). The “accept-all” policy on specific servers also allows messages to be accepted even if the recipient’s mailbox does not exist.

When signing up for an account, you may verify the existence of an email address using real-time validation, but be aware that some email addresses are generated for a short period and are canceled after that. Be careful to exclude URLs that specialize in this from your subscriber lists.

Emails that have yet to be opened

Even if there isn’t much you can do about actual people ignoring your emails; there is something you can do about certain non-active ones. To ensure that an email address is still being used, email validation services check to see whether the address is still linked to mail exchange (MX) and SMTP servers.

Spam trap emails are being sent.

As a general rule, a spam trap is a deactivated user account that has been repurposed to catch spammers. Using this kind of email account is a strong indication that someone is sending random emails or acquiring a list of email addresses online for mass marketing purposes.

If an email is delivered to a spam trap, it will be flagged as spam, and the sender will be blocked from further communication. Your reputation is significantly damaged if even one of your emails is flagged as spam.

Email Validation Procedure

Performing email validation on a computer takes a few seconds if it follows the necessary steps. It’s far more cost-effective to use email validation services to verify large lists, so unless you’re an expert in the industry, it’s not worth your time to do it yourself.