There was a time when all you needed to do was to find some generic keywords and stuff them inside an article. And Tadaa! There you had your website taking dreamy leaps in SERP rankings. The websites with genuine intentions were few and drooling wolves were many. But now, things have waned into being beautiful around. Now people smile most of the times while surfing the internet. Hail to how Google and other major search engines have transformed the user experience. According to Digital White Labels, SEO Agency (USA) is now equally important to any best web design service in USA.
Google has now revealed that web design will be manipulating the SERP rankings of a website greatly. But what does web design have to do anything with SEO and SERP?
Impact of Web Design on SERP rankings!
Gone are the days when quality used to be a thought and satisfaction some dream alone. Now things are growing good around how a user takes benefits from SEO. It no more is about a company alone but how well is it going for the visitors that are knocking on Google’s door for some help.
But many are yet neglecting web design and this is costing them much. Reason? Lack of knowledge and absence of will to adapt according to the changing environment. They think that, says Digital White Labels, SEO agency (USA) alone can help their website beat all the competition around. People need to know about the many ways that a web design impacts SERP rankings. Here is a list of those few:
Web Design helps in better loading time!
In the year 2021 Google shifted its focus on how a website is behaving regarding the interface. Now the focus took a shift towards how a website is loading and adjusting its content. If it is smooth, it is good for both the website and the user. This thing became a part of the Core Web Vitals that Google announced that would be impacting the SERP rankings directly.
Suppose you are looking for a DIY for a bookshelf. You search it on Google, click on the first result, and then experience that the website is taking time to load. They say that the first interaction speaks large about the future. And this comes true. When you open a website and it does not load, it creates a bad image of itself in your mind. Now you remember the name, just to avoid it in the future.
This is bad, and Google believes in this same too. It does not want a user to experience some lag because it leads to a detour and the user falls prone to forgetting the actual aim s/he had come for.
Google calls this as “Largest Contentful Paint” or LCP. This is the time that the largest element of a website takes to load and appear on the screen. It must be below 2.5 seconds.
Websites made using website builders take 4 times more scripts and load slow. They should be avoided. One must always look for the best Web Design Service in USA to deal with it and improve their SERP ranking.
Web Design helps in improving action time!
Another thing that has become a part of factors that affect rankings is the time taken between clicking an action button and seeing the results before.
Imagine that you go on a shopping website that has an ‘add to cart’ button. We call such buttons as action buttons because they help us take action regarding certain things. You see a wonderful corduroy shirt and cannot resist buying it. You click on that add to cart button and then wait. It does not show you the results of having that shirt added to the cart. You press it again and wait. But now two shirts have been added. This creates a problem. Users suffer due to this. This is why Google now focuses on this issue. Says Digital White Labels, SEO Agency USA is indeed the need to rank higher but this stuff is the forte of some good Web Design Service.
It is a part of Core Web Vitals and is a thing that gets managed by web developers. Google wants your action buttons to be performing with as minimum delay as possible. We call this delay as “First Input Delay”or FID and it should be below 100 ms.anything between 100 to 300 would require improvement.
Web Design improves proper layout of the content!
Now it comes to how fast the content loads and adjusts itself before the user.
It must have happened to you that sometimes you open up a website to read some important thing. You click on the link, it loads before you, you start reading it, and then suddenly it moves from its place and you get left looking for it again. It is like you open a book to read some famous Shakespearean ballad; you are midway reading it; then it suddenly shifts somewhere else. This is frustrating and leads to a bad user experience. But why does this happen?
A web page is made out of many elements that present themselves before you in an order for them to be meaningful. These elements take a specific place on the webpage. But not all elements load at the same time. Sometimes an element takes time to load and then disrupts the flow.
Imagine this scenario taking a simple example. Suppose you get told to focus on a dot on a small blackboard that some person will hold before you. The person is holding it before you and you are focusing on the dot. But suddenly another person enters the room and offers that guy a chair. He sits on the chair but this shifts the position of the board and you get lost again. Similar thing happens in the case of a webpage where different elements load on the screen to create an experience for the user.
The elements must not keep on adjusting to allow the visitor a smooth experience. We call this shift “Cumulative Layout Shift” or CLS and this should be below 0.1. Anything between 0.1 to 0.25 would require an intervention of a web developer.
Do you need the best Web Design and SEO agency in 2022?
Yes! If you have a business that has a website then you need to make it as smooth as possible for the user to help it rank higher. According to Digital White Labels, SEO Agency (USA) will sure be the need but you cannot also ignore the importance of the best Web Design Service in USA or around. It is the need of these present internet times.
How a website is designed will directly influence how that website will show up in the SERP. The war is for those first few spots that feed over expertise and some money. Like a child, they do feed on money and expertise at first, but when the website grows it starts giving the return in ways unimaginable.