Knowledge of Google Algorithms
An experienced PPC marketer will know what makes Google happy by looking at whether or not their clients will rank well in search results. They will also monitor how often Google updates their algorithm and adjust accordingly.
If you don’t have an expert that knows how this works behind the scenes, it can lead to more unnecessary headaches for both of you. New Google updates come out constantly and almost daily.
The best thing you can do is hire someone who understands exactly how each update works and stays up-to-date on them regularly, otherwise it’s possible that you could be spending money on an ineffective bid strategy without knowing it!
Understanding Success Factors in Ad Campaigns
Time is money! It takes a lot of time to understand all of the different aspects of running a successful PPC campaign: keyword research, bid management, ad copy writing, conversion tracking…the list goes on and on!
We recommend partnering with a PPC Agency who you know has a lot of experience managing accounts under their belt!
A great PPC marketer will keep track of what happens during each ad campaign as well as after its completion so they can make quick changes if needed! Otherwise, you could end up wasting valuable money on ineffective ad strategies that are costing your business money instead of bringing them in!
Use The Right Tools
Another great reason why you should use an expert PPC marketer is because they will use the right tools to properly manage your account. Tools such as Google Analytics and Google Ads are powerful pieces of software that provide a lot of information about how your account is doing!
You need someone with experience using these tools who knows exactly how to interpret the data in order to make the best decisions. Otherwise, it could lead to wasted money or even worse: inaccurate data!
Accurate Account Monitoring
If you don’t have an expert managing your account, you won’t know whether or not there are any issues occurring with your ads. For example, if you are seeing a decline in your traffic from organic search results but couldn’t figure out why, an expert would be able to take a deep dive into your account to solve the issue.
Hire an expert if you want peace of mind so you can focus on running your business instead of worrying about whether or not everything is going according to plan!
Correct Keyword Targeting
There are many different types of keywords out there, each serving a different purpose within your PPC ad campaign. Some words will get a higher click-through rate than others while still converting well into sales; whereas some words may just get tons of clicks but no conversions at all!
It takes years worth of experience and knowledge working with Google AdWords before someone knows which words work best for each industry and audience type. Without this kind of knowledge, it would be very difficult deciding on which keywords bring in the highest ROI (return on investment)!