Communication is necessary on so many levels. Without communication it won’t be possible for anyone to understand their fellow human beings. But communication is not just for understanding the fellow ones but also tell them about the things you have. Today we have found various ways of communicating like print media, social media, e-mail and many more. E-mails are a great way of reaching the ones you want. One can just reach a bunch of people or just one depending on their choice. With varied options and facilities, there are more than enough things that emails enable us to do. This has made this one of the best modes of communication in commercial and professional world. From communicating with current clients and customers, e-mail also allows a business to reach prospective clients. When it comes to personalized communication, email is definitely going to be the at top of the list of preferences of some professionals. Businesses send out loads of mails every single day in order to crack a deal, attract new customers and clients and also to retain the existing ones.

The Failure

But every mail does not end up at the inbox of the targeted person and there are reasons for that. many mails just bounce back as there are no one at the other end to receive them. In some cases, the email address of the business gets marked as spam. This happens because of the spam traps and wrong message to the wrong person. Falling into spam traps is possibly the last thing that someone would actually want. But the truth is that there are many of these out there to make life harder. Email verification is the process of filtering the list of mail addresses to cross out the spam traps, invalid addresses and also the typos. As every mail cost a certain amount, maybe a very small one, it is necessary to take care of every penny you waste.

The Typos

When your employees put in the mail addresses, there could be some mistakes. These addresses are either invalid or are bound to end up to be someone else’s addresses. When typos happen, the mails will either bounce back or it will be marked as a spam. Both of these are harmful for commercial reputation. Email verification can easily show you the typos and help you to remove those. Along with verification, email activity check is also made available by the service providers. The more active your customer is, the better the chances of engagement are.

Addresses Gone Invalid

Many businesses choose to buy the list of email addresses from a third-party provider and there is definitely the list they got from the subscribers. No one usually cares about updating the lists in order to have a better list. That is why, businesses often end up sending messages to invalid addresses. A person might have changed their email address. Professional mail addresses get invalid as people shift job or get promoted. Verification toll helps to check these out as well.